Making laser tattoo removal not scary.
Educational content to explain the science of Lazer Erazer⚡️
The challenges.
Lazer Erazer was a new small business
Born from an insider’s perspective, Lazer Erazer began when Founder and technician, Jade Louise had awful experiences with laser tattoo removal. Jade embarked on building a small business built upon saftey, inclusion, and expertly curated a space free of pretention or judgement.
Her web content had to directly reflect that to establish her brand, create awareness and educate potential clients.
Laser Eraser is not your ordinary clinical, sterile laser tattoo removal studio and we needed to tell Melbourne about the fun, welcoming judgement free studio that is Lazer Erazer.
Laser tattoo removal is freakin’ scary!
The science behind laser tattoo removal is a big part of Jade’s philosophy, making sure clients understand what exactly is happening.
Explaining the science, the process and after care is a huge part of the decision making process for laser tattoo removal, with some people researching for years before they make that choice.
Educational content was a must-have for Jade’s new website.
Analyse and audit
Performed content analysis on highest performing social content
Had a laser session! And sat in on clients/office days
Competitor analysis and SEO research
Co-design strategy
Worked with business owner and a copywriter to understand business objectives
Understood Jade’s vision for the brand, business and customer experience
Create content
Commissioned and produced 4 long-form articles targeting SEO keywords, but including brand voice
Introduced imagery, styling, formatting, meta tagging
Created 2 x monthly social content calendars
Photography session for content creation
Reviewed booking conversion experience
Handover to Jade
Implemented social media reporting
Shared 1 year social strategy and vision
Set up web content in ‘ABOUT’ section and published site changes
“The secret to happiness is freedom,
and the secret to freedom is courage.
The words ‘laser tattoo removal’ seem to terrify the living daylights out of people.
Lazer Erazer is here to change that
perception and give you courage for
a happier, brighter future.”
Jade Louise – Lazer Erazer Founder
The results
Social engagement grew
One Instagram video went ‘viral’ generating 100k views in 3 days
Lazer Erazer’s Instagram community grew from 1,100 to 14k in the year we worked together, and is now 12k (2 years after implementing the social strategy).
Social community and user generated content increased as Jade’s tone of voice and content pillars resonated
SEO Traffic grew
Increased organic traffic to Lazer Erazer by leveraging Google and search terms
Increased enquiries by surfacing the site and getting Google reviews for organic search
Confidence and knowledge transfer
Creating a social strategy, content calendars and general education and mentoring meant Jade was more confident in her marketing approach
Creating a plan meant there was less stressed about managing her social media (amongst the million other things small business owners do!)
The team
Business Owner: Jade Louise Field
Content copywriter: Amie Clarke
Digital strategist and social strategist: Bec Thexton
Web design: Left hook creative